Rakovaya on Tishinka

brand communication

year: 2018

client: Rakovaya on Tishinka

Gastronomic bar with Russian cuisine. The restaurant uses local products and traditional Russian recipes. The menu is based on crawfish, but also offers other dishes — meat, mussels, burgers etc.

Scope of work:

  • launch of the restaurant in Moscow
  • everyday communication with the media (including incoming requests)
  • organizing menu tastings with top journalists and bloggers
  • Initiating and publishing materials in the media (restaurant reviews, recipes, restaurant news)

PR results:

  • over 25 publications in all types of media (digital, social media)
  • over 15 publications in digital
  • over 10 posts on social media (top bloggers)