Rakovaya on Tishinka

brand communication

year: 2018

client: Rakovaya on Tishinka

Gastronomic bar with Russian cuisine. The restaurant uses local products and traditional Russian recipes. The menu is based on crawfish, but also offers other dishes — meat, mussels, burgers etc.

Scope of work:

• launch of the restaurant in Moscow
• everyday communication with the media (including incoming requests)
• organizing menu tastings with top journalists and bloggers
• Initiating and publishing materials in the media (restaurant reviews, recipes, restaurant news)

PR results:

• over 25 publications in all types of media (digital, social media)
• over 15 publications in digital
• over 10 posts on social media (top bloggers)