Shopbop

brand communication

year: 2018

client: Shopbop

Shopbop is a global collaboration with 23 female designers including Diane von Furstenberg, Victoria Beckham, Tory Burch, Sarah Burton, Consuelo Castiglioni, Alberta Ferretti, Carolina Herrera, Donna Karan, Liya Kebede, Clare Waight Keller, Jenna Lyons, Isabel Marant, Georgina Chapman, Keren Craig, Stella McCartney, Phoebe Philo, Miuccia Prada, Rachel Roy, Donatella Versace, Ivanka Trump, Gisele Bundchen and Vera Wang.

PR results:

• over 70 publications in digital media
• big special stories with: Buro 24/7 and Miroslava Duma, Glamour, Wonderzine and Ria Novosti
• PR value: 750 000 USD