Puma × SMF

design, brand communication, digital, event

year: 2018

client: Puma

For the first time in the history of the brand, PUMA is launching a collaboration with a Russian company. Together with the legendary animation studio Soyuzmultfilm PUMA presents two models of PUMA suede sneakers.

Scope of work:

  • launching
  • organization
  • venue management
  • technical setup
  • guest management
  • decor

Highlights: The overall idea for the launch is to celebrate icons — PUMA Suede celebrating 50 years, legends —
Soyuzmultfilm, a Soviet animation studio, and tradition — porcelain artifacts.


  • 350 guests