Puma × SMF
design, brand communication, digital, event
year: 2018
client: Puma
For the first time in the history of the brand, PUMA is launching a collaboration with a Russian company. Together with the legendary animation studio Soyuzmultfilm PUMA presents two models of PUMA suede sneakers.
Scope of work:
- launching
- organization
- venue management
- technical setup
- guest management
- decor
Highlights: The overall idea for the launch is to celebrate icons — PUMA Suede celebrating 50 years, legends —
Soyuzmultfilm, a Soviet animation studio, and tradition — porcelain artifacts.
Results:
- 350 guests
