Jameson Irishhood

design, event, brand communication

year: 2018

client: Pernod Ricard Rouss

Jameson Irishhood became the most outstanding St.Patrick’s celebration of all times. It was accompanied by Moscow’s best bars and excellent musicians, friendly crowd and an overall unique vibe, making explosive party the most talkable event of the season.

Scope of work:

  • create unique platform for “different” St.Patrick day celebration
  • fix the territory for the Jameson Original brand

Highlights: DJ Kavinsky as a headliner and 5 cool artists. Mana Island, Pirumov. 5 show cases from the best Moscow bars Simachev, DYS, Noor, Delicatessen.

Results:

  • 2 500 guests
  • Publications: 50
  • OTS: 40M