Heineken Zipline
design, brand communication, digital, event
year: 2018
client: Heineken
Heineken Zip Line zone at Alfa Future People festival consisted of cargo containers art installation with videomapping projected on it, observatory on top of the construction, 80 and 100 meters cable zipline, where guests of the zone could take a ride over the crowd, and a chill zone with bars and seated area.
Scope of work:
- create unique festival brand integration
- event concept development
- venue management
- technical setup
- interactive installations
- guest management
- decor
Results:
- 50 000 guests
- OTS publications: > 20 000 000
- Comments: > 1 300
- Zipline rides: 630
- Publications: 800
- GIF posts on social media: 462
- KPI publications: > 50
