Lopota Lake Resort & SPA


year: 2018

client: Lopota

From January 2019, Astra Channel leads the Lopota Lake Resort & SPA project, providing support for the digital presence of the Lopota Lake Resort & SPA. Project management in social networks includes interaction with bloggers and opinion leaders.

Tasks that the agency faces are: bringing the account to a single color and thematic stylistics; the use of influential bloggers and opinion leaders; UGC stimulation.

Objectives: to increase the brand awareness of the hotel Lopota Lake Resort & Spa among target audience; growth in the number of subscribers and increase in activity on the account, attracting the attention of customers, opinion leaders and MICE partners.