The Macallan Master of Taste

event, brand communication

year: 2018

client: Denview Limited

The Macallan Masters of Taste is a project that presents new ideas and innovations in gastronomy as a work of art. Popup web portal “Masters of Taste” is a gastronomy online magazine designed to expand the boundaries of the gastro industry.

Scope of work:

  • event organization
  • celebrity and guest management
  • technical setup
  • digital
  • PR support

Highlights: 10 most influential lifestyle and gastro media representatives present at the event. A press-tour to El Celler de Can Roc. (the best restaraunt in the world) organized for 8 tier 0 journalists and 6 most popular chefs.


  • 300 guests
  • 3 deep stories on
  • PR value: 650 000 $
  • Publications (TV, radio, print, digital): 60
  • Celebrity’s posts: 20
  • Media partners: 3
  • 20 min of audio on Business FM