The Macallan Master of Taste
event, brand communication
year: 2018
client: Denview Limited
The Macallan Masters of Taste is a project that presents new ideas and innovations in gastronomy as a work of art. Popup web portal Masters of Taste is a gastronomy online magazine designed to expand the boundaries of the gastro industry.
Scope of work:
- event organization
- celebrity and guest management
- technical setup
- digital
- PR support
Highlights: 10 most influential lifestyle and gastro media representatives present at the event. A press-tour to El Celler de Can Roc. (the best restaraunt in the world) organized for 8 tier 0 journalists and 6 most popular chefs.
Results:
- 300 guests
- 3 deep stories on Lenta.ru
- PR value: 650 000 $
- Publications (TV, radio, print, digital): 60
- Celebritys posts: 20
- Media partners: 3
- 20 min of audio on Business FM