Martini Art Love

event, design, digital, brand communication

year: 2013

client: Martini

awards: The Village “Best Music Event” 2012, 2013

A series of summer music festivals, taking place in Moscow and St.Petersburg, which won the best summer festival awards by “The Village” twice. The festival is well known for major line-up (Frank Ocean, Azealia Banks and Mia) and art contest for both photo and video among young artists.

Scope of work:

  • creating a new brand platform
  • organizing a 2-day festival
  • booking of artists
  • PR support
  • technical setup
  • decor

Line-up: Frank Ocean, Azalia Banks, M.I.A, Summer Camp, MØ, dOP, RÜFUÜS, Computer Magic, Cheese People, СБПЧ

Results:

  • 25 000 guests
  • Publications: 15 000
  • Online registrations to enter the festival: 35 000
  • Final winner: 1