Martini Art Love
event, design, digital, brand communication
year: 2013
client: Martini
awards: The Village Best Music Event 2012, 2013
A series of summer music festivals, taking place in Moscow and St.Petersburg, which won the best summer festival awards by The Village twice. The festival is well known for major line-up (Frank Ocean, Azealia Banks and Mia) and art contest for both photo and video among young artists.
Scope of work:
- creating a new brand platform
- organizing a 2-day festival
- booking of artists
- PR support
- technical setup
- decor
Line-up: Frank Ocean, Azalia Banks, M.I.A, Summer Camp, MØ, dOP, RÜFUÜS, Computer Magic, Cheese People, СБПЧ
Results:
- 25 000 guests
- Publications: 15 000
- Online registrations to enter the festival: 35 000
- Final winner: 1