Heineken Urbansound

design, brand communication, digital, event

year: 2018

client: Heineken

The first urban festival of electronic music in Moscow. The project’s mission was to give the urban environment a new sound, to introduce lyricism to the city architecture, to harmonize the city landscape with megapolis inhabitants.

Scope of work:

  • create unique festival concept within the current brand platform
  • booking of artists
  • organization of the event
  • PR support
  • technical setup
  • decor

Line-up: OL, Sierra Sam, b2b, Pascal, Hetzel, Summer of Haze, Aeroplane, Wareika, Tiger&Woods, UNKLE


  • 7 000 guests
  • Event Page with 7.9k invited and 4.3k went members
  • Online contest: 75 participants
  • A high level of engagement has been received by the opinion leaders on social media channels (UGC)
  • Publications: > 110
  • Ots: > 25 mln
  • Ad value: > 20 mln