Grabr Launch Party

design, brand communication, event

year: 2018

client: Grabr

Grabr is a brand new peer-to-peer shopping and delivery service from San Francisco. Grabr connects travelers with people looking for hard-to-find global goods.

Scope of work:

  • special projects in media
  • organization of the russian launch event
  • development of launch strategy in Russia
  • launch PR campaign implementation
  • launch of the SMM accounts

Highlights: 10 lottery trips around the world for the opinion leaders. 3 gift Grabs from opinion leaders Nataly and Murad Osmann.

Results:

  • 200 guests
  • Publications (INCL print, digital, radio, TV): 30
  • Press conference with journalists: 18