Grabr Launch Party

design, brand communication, event

year: 2018

client: Grabr

Grabr is a brand new peer-to-peer shopping and delivery service from San Francisco. Grabr connects travelers with people looking for hard-to-find global goods.

Scope of work:

• special projects in media
• organization of the russian launch event
• development of launch strategy in Russia
• launch PR campaign implementation
• launch of the SMM accounts

Highlights: 10 lottery trips around the world for the opinion leaders. 3 gift Grabs from opinion leaders Nataly and Murad Osmann.

Results:

• 200 guests
• Publications (INCL print, digital, radio, TV): 30
• Press conference with journalists: 18