Grabr Launch Party
design, brand communication, event
Grabr is a brand new peer-to-peer shopping and delivery service from San Francisco. Grabr connects travelers with people looking for hard-to-find global goods.
Scope of work:
- special projects in media
- organization of the russian launch event
- development of launch strategy in Russia
- launch PR campaign implementation
- launch of the SMM accounts
Highlights: 10 lottery trips around the world for the opinion leaders. 3 gift Grabs from opinion leaders Nataly and Murad Osmann.
- 200 guests
- Publications (INCL print, digital, radio, TV): 30
- Press conference with journalists: 18