Beluga Hunting

digital

year: 2018

client: Beluga

Beluga Hunting gift pack promoting through opinion leaders.

As part of the Beluga Hunting liqueur promotion, 50 opinion leaders received gift baskets that contain everything needed for a picnic.

This activation has involved such popular bloggers like:

• Kirill Cherkasov (@cherkasovpage, 365K)
• Ivan Vorobey (@vanvorobei, 103К)
• and Aleksei Grebenschikov (@8igdick, 20K)

And also opinion leaders like:

• ex-chief editor Numero Igor Avdeev (@andreevigor, 19,8K)
• musician Nikola Melnikov (@nikolamelnikov, 14,2K)
• designer Visiliy Volchok (@vasiliivolchok, 12,7K)